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Benchmarking Studies

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Benchmarking Studies

Benchmarking studies provide facts and metrics on various parameters based on which the industry standards can be measured and compared with the company’s internal facts and metrics. The benchmarking studies provided by MnM are product benchmarking and channel benchmarking

Case Studies

  • Product Evaluation and Benchmarking of Oxygen System

    Know More

  • Product Evaluation, Benchmarking and End-user Analysis for a Recently Developed E-Clinical Suite

    Know More

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  • Home › Consulting › ConsultingCaseStudy

    Product Evaluation and Benchmarking of Oxygen System

    BUSINESS CHALLENGE

    This assignment was conducted for a leading oxygen business company involving different aspects of commercial aircraft oxygen systems. The client’s objective was to understand the product market with detailed insights into competitors’ offerings, in terms of marketing and product positioning. The client also wanted to understand the market dynamics of the oxygen system market, globally. The project analyzed product ratings and offered comparison of different types of oxygen systems for new product development.

    MnM APPROACH

    Secondary rand their features. The research process was carried out to create tailored and holistic services, which included product esearch that involved scanning through company websites, annual reports, corporate presentation, and SEC filings, was conducted to understand the client product vis-à-vis competitor products mapping of passenger oxygen system and crew oxygen system, in order to suit the unique needs of clients in key areas. This was followed by detailed analysis of the gathered data to provide strengths and weaknesses of the product and user satisfaction ratings for individual features. MnM research team assessed the underlying competitiveness, industry structure, and product and customer profitability in a number of selected markets.

    VALUE DELIVERED

    • Impressed by MnM’s performance, the company requested the MnM team to help them with additional projects.
    • The company was able to formulate and implement a clear strategy for product development in both its existing and adjacent markets.
    • The client was able to gain insights that helped design new products catering to the requirements of major aircraft manufacturers globally.
    • The study also provided a highly granular understanding of complex oxygen system contracts based on different aircraft types.

    Request Most Relevant Case Study for your business

Product Evaluation, Benchmarking and End-user Analysis for a Recently Developed E-Clinical Suite

BUSINESS CHALLENGE

This assignment was for a newly developed E-Clinical Suite by a leading global healthcare IT company. The client needed to understand the product standing against top competitors such as Oracle and MediData to plan its marketing and product positioning. The client also wanted to understand the gaps in the product features from the end users of E-clinical solutions, globally. The project also demanded ratings and comparisons of the product for product enhancement.

MnM APPROACH

Secondary research, which involved scanning through company websites, annual reports, corporate presentation, and SEC filings, was conducted to understand the client’s product vis-à-vis competitor products and their features. These sources also helped to understand the geographic reach of the competitors.

Primary research involved identification of key industry experts with extensive usage and technical exposure to EDC and ePRO, sharing the product demo link for hands-on usage of the client’s product along with the questionnaire, and in-depth telephonic interviews to discuss the overall experience. This was followed by detailed analysis of the gathered data to provide strengths and weaknesses of the product and user satisfaction ratings for individual features. Competitor rating analysis was also established through the study.

VALUE DELIVERED

•MnM was able to provide its client with an in-depth understanding of the end-user segmentation, competitive landscape, and the perception of its product among clinical trial investigators, principal investigators, clinical data management experts, and clinical research associates, etc.
•Strategic recommendations were used by the client to formulate a product development and positioning strategy by incorporating new features which addressed the unmet needs of their customers.
•The client was able to penetrate about 10% of the end-user market in the U.S. within one year of product launch and later launched the product in Europe as well.

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