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Circular Economy

Moving towards a Circular Economy

What is a Circular Economy?

A circular economy is an alternative to the conventional throw away linear economy – make, use, dispose. A circular economy keeps resources in use for long as possible extracting maximum value and minimizing waste and then to recover and/or regenerate new products and materials at the end of each life cycle. In this way overall raw material extraction is kept to an absolute minimum, materials recycled and reused within the economy. Waste becomes a material resource with an associated value. EU´s 2015 implementation plan for Circular Economy addresses aspects related to: Production design and process, consumption, waste management and from waste to resources. In the context of these aspects the concepts of “re-use”, “resource productivity”, “product repair”, “waste to product”, “renewable energy”, “use of renewable ingredient” and “down-cycling” play a very important role.

The Circular Economy offers the opportunity to re-think and re-design the way we make and use products. As well as explores how through a change in perspective we can re-design and build a restorative economy works.

Example: Circular Economy considerations in the context of mayonnaise

Ingredients Processing Final Product
Formulated products Formulated products Formulated products
Concerns/Considerations Concerns/Considerations Concerns/Considerations
Carbon footprint and environmental profile of all ingredients:

  • What ingredients are available?
  • Plant-based ingredient tend to be far more sustainable than animal based ingredient
  • Are there objective ways to assess sustainability?
  • What are the relevant sustainability measurements?
Optimisation of all production steps (sourcing materials, mixing, homogenisation, pumping, packaging, transport) in terms of:

  • Energy efficiency
  • Renewable Energy
  • Resource efficiency: minimising waste of ingredients and other materials used across the whole supply chain
  • Eliminate waste
  • Sustainable ways to increase shelf life
  • Recyclability of all packaging materials
  • Impact of product and ingredient, if it enters the environment, ecosystem and water system
  • Waste management – eliminate and/or minimise post-production and post-consumer waste
Full Life Cycle Assessment to profile environmental impacts

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Circular Economy & Formulated Products

Discover the alternative to the conventional throw away economy.

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Industry 4.0 & Formulated Products

Discover how digital tech is transforming manufacturing.

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EUF europen university

3rd ehttps://youtu.be/BcjHNtaPXg4dition of the EUF Open Space training

 Open Space 2017 training will take place at the University of Naples Federico II. Register now and take advantage of the early-bird fee!

We are proud to announce that the Philipps-Universität Marburg has joined the European University Foundation!

Published on February 20, 2017Read more

Registrations are open to attend the BEST+ staff training on intercultural communication!

Published on February 15, 2017Read more
While the Erasmus programme got a “+” in 2014, it turns 30 this year! For the occasion, National and European institutions will organise a series of events throughout the year to celebrate the mobility programme that embodies the idea of a peaceful, inclusive and multicultural Europe!
Published on January 19, 2017 

 

 

 

 

Welcome to the EUF website

The European University Foundation aims to accelerate the modernisation of the European Higher Education Area. The Foundation focuses its action on five pillars and it stands for diversity and social fairness in Higher Education.

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Projects

Projects

The Philipps-Universität Marburg has joined the EUF network

The EUF Board of Directors has unanimously approved the membership of the University of Marburg in the EUF network.

OPEN SCIENCE

OPEN SCIENCE

The European Organization for Nuclear Research, known as by its French acronym CERN, makes all of its results widely available through an open source digital library. Image credit: 2005-2016 CERN

The European Organization for Nuclear Research, known as by its French acronym CERN, makes all of its results widely available through an open source digital library. Image credit: 2005-2016 CERN

Science is currently undergoing a revolution thanks to a new approach to the scientific process based on openness, inclusiveness and cooperation, known as Open Science. The EU’s Commissioner for Research, Science and Innovation, Carlos Moedas, aims to keep Europe at the vanguard of this change by promoting open access to scientific data and publications. This type of open collaboration will help research and innovation to generate the knowledge and solutions needed to tackle long-term societal challenges such as health, climate change or energy.

All
Bioeconomy
Horizon 2020
Women in Science
Innovation Union
30th Anniversary
Open Innovation
Open Science
Open to the World

PhD student Urban Wünsch learned valuable lessons on a training trip aboard the Danish research ship Dana. Image credit: Urban Wünsch

20 February 2017

Sample labelling in the North Sea helping link up Europe’s research ships

Urban Wünsch never expected product labelling to be the hardest part of a seven-day voyage across the North Sea.

Using satellite data from the EU’s Sentinel missions along with other data is helping scientists figure out how to improve shipping safety. Copyright 2016 EUMETSAT

10 November 2016

New trends identified by computers that scour web, satellite data

Highly sophisticated computers are mining vast amounts of data from the web, digital maps and satellite imagery to pick out trends in areas like demographics, transport and the environment.

The percentage of the French population living in urban areas has gone from 62 % in 1960 to 80 % in 2015. 'Nasa photo satellite de Paris' by Nasa is in the public domain

31 October 2016

Disused factories and satellites helping thwart urban sprawl

Europe’s big cities have been spreading their tentacles into surrounding villages and farmland for centuries. Now, satellite analysis is helping free up old parking lots, disused factories and abandoned roads to keep new developments inside the city limits.

Carlos Moedas, European Commissioner for Science, Research and Innovation, said the public is no longer willing to accept scientific advice on trust in a time when contradictory information is available at the touch of a button. Image courtesy of the European Union/ Jennifer Jacquemart, 2016

04 October 2016

Science advisers need to explain the evidence – EU research commissioner

People no longer take science advice on trust, and science advisers need to provide evidence for their recommendations, according to Carlos Moedas, European Commissioner for Science, Research and Innovation.

 Text and data mining uses software that can sift through large quantities of material to find connections and contradictions that would otherwise be impossible to uncover. Image credit: Flickr/ Christiaan Colen

14 September 2016

Copyright shift would put Europe ahead in ‘future of research’ data mining

In today’s digital age, it can feel as though we are drowning in a deluge of data, and the scientific field is no different. According to a 2014 study, one paper is published every 30 seconds, and more than 70 000 papers have been published on a single protein, a tumour suppressor called p53.

European Commissioner for Research, Innovation and Science, Carlos Moedas, said that the public needs to trust scientists to help determine fact from fiction. Credit: Matt Wilkinson for ESOF 2016

28 July 2016

Public should be at heart of 21st-century science – Commissioner Moedas

Enhancing trust in science through public engagement and open, transparent research is vital if we are to avoid descending into a ‘post-factual society’, according to Carlos Moedas, the European Commissioner for Research, Innovation and Science.

The EU has dedicated more money for migration research in its updated 2016-2017 work programme. Image credit: ‘Wien - Westbahnhof, Migranten am 5 Sep 2015’ by Bwag is licensed under CC BY-SA 4.0

27 July 2016

EU targets migration with 2017 research budget

The EU has adjusted its 2017 research funding plans to help bring science to bear on Europe’s migration problem, enhance open science and increase innovation.

Carlos Moedas, European Commissioner for Research, Science and Innovation, has championed Open Science. Image courtesy of the European Commission

20 April 2016

EU launches open science cloud to take research data across borders, disciplines

The EU has outlined its plans for a European Open Science Cloud that will bring together existing infrastructures and open up scientific data across disciplines and across Member States.

Dr Henrik C. Wegener is the chair of the EU's Scientific Advice Mechanism, which for its first task will provide advice on how to measure CO2 emissions with greater real-world accuracy. Image courtesy of Dr Wegener

05 April 2016

Advice on CO2 vehicle emissions testing in six months – EU science panel’s Dr Henrik C. Wegener

The EU’s new Scientific Advice Mechanism (SAM) panel will deliver its first official advice to the European Commission – on how to close the gap between vehicle CO2 emission levels in the real world and those detected under test conditions – within six months, according to Dr Henrik C. Wegener, Chief Academic Officer at the Technical University of Denmark, and chair of the SAM High Level Group.

The European open science cloud is part of a transformation happening in research, known as open science. Image credit: Shutterstock/ gashgeron

27 July 2015

European science cloud on the horizon

Europe’s researchers have access to super-fast networks, common data storage facilities, and shared computing resources. The challenge now is to link them all together into a single science cloud.

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URENIO

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URENIO Research

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Urban and Regional Innovation Research
Director: Prof. Dr Nicos Komninos
Faculty of Engineering
Aristotle University of Thessaloniki

ry for the promotion of research and supply of scientific and technological services in the field of innovation systems and intelligent cities. URENIO is part of the Department of Urban and Regional Planning, Faculty of Engineering, Aristotle University of Thessaloniki.

The initial research focus of URENIO was about the technological development of cities and regions and their ability to create environments supporting R&D, human skills, and innovation. Interest in the contribution of technological innovation to urban and regional development peaked after 1980 by economic geography research on industrial districts of central Italy, new industrial spaces in the west coast of the USA, and the planning of large technopoles in Japan. These new forms of agglomeration brought on the surface a series of phenomena with major impact on urban and regional development, such as the geographical concentration of innovative activities, the role of R&D and innovation in competitiveness and growth, the drivers of innovative agglomerations, the new divides and uneveness in terms of knowledge and innovation. Since then, technology and innovation have been a standard point of reference in the development and planning of cities and regions.

The current research emphasis is on intelligent cities as physical-digital systems of innovation. Intelligent cities are 3-layer systems combining (1) knowledge-intensive activities and clusters, (2) innovation and technology development institutions, and (3) digital enabling environments. Intelligent cities constitute a discrete category of intelligent environments created by the agglomeration of creativity, smaller systems of innovation that operate within cities (technology districts, technology parks, innovation poles, innovative clusters), and digital networks and online services. Their added value is in the ability to bring together three forms of intelligence: human intelligence of the city’s population; collective intelligence of institutions and organisations; artificial intelligence of digital networks and online services.Their integration offers higher problem-solving capability and innovation performance.

URENIO is mainly involved in competitive projects from the European R&D Framework Programmes (FP, H2020) and the programmes of territorial cooperation (Interreg, MED, SEE). The Unit took part in numerous projects funded by national and international research institutions and the European Commission. Research carried out in the Lab is acknowledged by leading organizations in this field. It is among the few academic organizations promoting research in the field of intelligent cities, having introduced the concept of intelligent cities as physical-digital territorial systems of innovation and most advanced innovation-led agglomerations. URENIO forms a group with INTELSPACE SA, a spin-off company of URENIO, and work together on research and projects in the field of intelligent cities.

The current profile of URENIO Research is at URENIO 2015

Cloud-based smart services for cities: the Cisco Smart+Connected Digital Platform

The Cisco Smart+Connected™ Digital Platform helps cities benefit from the Internet of Things. Through the cloud service, data is securely collected from 3rd party sensors, street cameras, devices, and other connected systems and objects.

The insights from collected real-time data helps city departments and agencies to make decisions to improve operational efficiencies, increase revenue, and reduce costs in areas such as street lighting, parking, traffic flow, environmental sensing, waste management, safety and security, and other city services.

City departments and agencies can benefit from the securely shared data, breaking down government silos, which have previously prevented city leaders from making fully informed decisions.

The platform integrates data in a secure manner, so it can be shared and workers can make decisions faster and more efficiently. For instance, traffic agency staff can use 3rd party applications and an open API from the Smart+Connected Digital Platform that provide information to see data collected both in and outside their agency.

For example, in addition to seeing data collected from street cameras, traffic agency staff could access environmental sensor data collected by a different department. Using these multiple data sets, workers could find ways to reduce pollution and traffic congestion while also improving incident response time. City officials can also choose to make specific data available to city residents, visitors and businesses.

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Cisco has showcased this technology at the Smart City Expo World Congress 2016 that took place in Barcelona, Spain, in November 2016. During the Expo, Cisco announced that 10 cities are using its cloud-based service to connect to traffic, parking and environmental sensors in real time. They are Paris, France; Copenhagen, Denmark; Kansas City, Mo.; Schenectady, N.Y.; Adelaide, Australia; Bucharest, Hungary; Dubrovnik, Croatia; Bangalore, India; Jaipur, India and Trencin, Slovakia. One more city was recently added to the list, Chalkida City, Greece

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Smart+Connected Digital Platform

  • Overview
  • Benefits
  • Solutions
  • News and Case Studies

To address the evolving challenges that cities face, Cisco’s portfolio offers a new breed of robust and efficient urban services. But how do you make the most value of these services? What if you don’t have the internal resources to make the necessary data correlations?

The Smart+Connected Digital Platform is your answer. It is a pay-as-you-go cloud-hosted service that delivers a set of tools and guidelines for creating a smart city framework and managing an effective solutions portfolio for your city’s priorities, requirements, and budget.

Our platform can effectively aggregate and analyze incoming data. It can provide correlated data as needed across domains, for example, it can correlate flow density, emissions, and lighting data from cameras and sensors that can be used by traffic and parking agencies and city planners.

We work closely with a select ecosystem of partners to help enable these solutions and services to bring unique Cisco expertise in data security and scaling.

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The ICT sector is directly responsible for 5% of European GDP, with a market value of € 660 billion annually, but it contributes far more to overall productivity growth (20% directly from the ICT sector and 30% from ICT investments). This is because of the high levels of dynamism and innovation inherent in the sector, and the enabling role the sector plays in changing how other sectors do business. At the same time, the social impact of ICT has become significant – for example, the fact that there are more than 250 million daily internet users in Europe and virtually all Europeans own mobile phones has changed life style.

With the on-going developments in consumer electronics, the lines between digital devices are fading away. Services are converging and moving from the physical into the digital world, universally accessible on any device, be it a smartphone, tablet, personal computer, digital radio or high-definition television.

This great potential of ICT can be mobilised through a well-functioning virtuous cycle of activity. Attractive content and services need to be made available in an interoperable and borderless internet environment. This stimulates demand for higher speeds and capacity, which in turn creates the business case for investments in faster networks.

But while the transformational power of ICT is clear, serious challenges must also be confronted in order to harness it. We build, promote and support R&D and Innovation initiatives for the realization of this view:

  • Helping building R&D project ideas and concept notes and validating them against the State of the Art
  • Searching for financial public support to make the ideas come true, particularly within Horizon 2020 (European Programme for R&D and Innovation, 2014-2020) (More information HERE)
  • Searching for strategic partners and leveraging alliances
  • Helping taking new solutions to the markets: Defining business models and market-entrance strategies, and leveraging / participating in ICT-based entrepreneurship.
  • Carrying out our own R&D, through our research division ITRB Labs, specialized in Artificial Intelligence for autonomous robotics.

We are particularly active in the areas of IT-based services and Location-based services, in which SMEs are playing a driving role.

RTDI now holds the Presidency of EARIT, the European Association of Research in Information Technologies, borne to support the cross-sector coordination on the convergence of IT, telecom and media and promote advancement in software-based services in Europe and beyond.

One of our favourite examples

INTERVIEW TO LORENA BOURG

fotoLb

Profile: R&D and Innovation Director in ARIADNA S.L., a Spanish SME in the field of ICT for Smart Cities and Social Inclussion and the leader of the STORM project.

STORM is an EU R&D funded project in the field of ICT that aims at helping EU municipalities provide new services to their citizens by taking advantage of the cloud-based paradigm. The project consortium includes SMEs, Large Enterprises and municipalities from United Kingdom, Italy, Spain, Portugal and Greece. Project budget is 3,8 million euros, with an European Commision funding contribution of 1,9 million euros. STORM will start in the first weeks of 2014.

Q: What does STORM mean for you? What new opportunities does it bring to you?

A: STORM represents for us both a challenge and an extraordinary professional opportunity. The project is directly related to our core business areas: Smart Cities, design and implementation of Open Innovation and user-driven methodologies as well as software development in Cloud (Internet of Services) and Internet of the Future.
In addition, acting as leaders and coordinators of an international project as STORM is a unique opportunity to promote the internationalization of our business, strengthen our strategic alliances in Europe and create new ones.

Q: How has RTDI helped you achieve this project?What do you value the most in the work done by RTDI?

A: As you know, we have worked with RTDI in the past, especially in the PEOPLE project, and our experience with them has been always very positive. Now, talking about STORM, RTDI, besides being one of the key partners in the design of business models for the services that will be implemented by the project, they have been crucial also in the construction and improvement of the technical and economic aspects of the project proposal, providing their extensive experience and support before, during and after its submission to Europe. Also, I think it’s important to mention the great support and expertise provided throughout the negotiation phase with the European Commission. RTDI has supported us every day, with great commitment and professionalism, solving complex situations and helping us mediate with the rest of partners and the Commission in this decisive stage.

Q: What are your plans for the future, now?

A: The future is to continue to look to Europe and use STORM to put us as a leader in our sector at national and European level. The opportunity provided by this project for the formation of long-term partnerships with governments, universities, research institutes and companies across Europe is really unique. Furthermore, the main results of the project will be services in the Cloud to be used by thousands of European citizens and public institutions, enabling us to provide future support and additional services. This may also positions ourselves as European reference in the design and implementation of innovative services for all citizens, thus contributing to the development and improvement of our cities and their shift to Smart Cities.

Q: What would you tell to other SMEs?

A: I think the most important in order to carry out new projects and grow is to think in a creative way while ambitious, always having clear your technological needs and, which properly guided and put well into value with the help of companies such as RTDI can get the spark needed to implement them successfully. A good strategy in R&D and Innovation, consistent with the objectives of the company and relying on experts, I believe it is, in my opinion, one of the best ways any SMEs can choose in order to internationalize its activity, get funding and grow in an organic and sustainable manner.

Associated to

Contact Information

Smartphone+34 915485459

Location iconResearch Technology Development and Innovation S.L. (RTDI)
C/ Mozart 42 7C
Madrid, 28008, Spain

Email iconinfo@rtdi.eu

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Publication details

Guide to Research and Innovation Strategies for smart specialisation (RIS 3)

Guide to Research and Innovation Strategies for smart specialisation (RIS 3)

document will be improved and updated on a regular basis. Most of the concepts This guide has been conceived as a methodological guidance for policy-makers and implementing bodies on how to prepare for and how to design, draft and implement a national/regional research and innovation strategy for smart specialisation (RIS3). Rather than an all-encompassing, prescriptive document, the guide is to be understood as a general orientation document which will evolve as the concept develops. Indeed, the developed here are based on the previous experience that the European Commission has gained over the years by working with the regions through initiatives such as STRIDE and the PRAIS, as well as the former RIS. It also gained from comparative studies by the OECD in this field. This guide intends to highlight new features and aspects that improve the previous knowledge and make innovation strategies and policies more effective. Countries and regions that already have gained experience in designing and implementing innovation strategies should now support activities for revisiting and upgrading them, while for the others the challenge is to engage in this process and develop their own innovation strategies for smart specialisation. Part I of the guide defines the policy context of smart specialisation. Part II presents the concept, its rationale and economic fundamentals. In particular, it addresses the issue of the entrepreneurial process of discovery, which is a key feature of smart specialisation, and provides guidance on how to develop distinctive and original areas of specialisation. The guide sets out a number of practical steps to design a national/regional RIS3, namely: 1. the analysis of the national/regional context and potential for innovation, 2. the set-up of a sound and inclusive governance structure, 3. the production of a shared vision about the future of the country/region, 4. the selection of a limited number of priorities for national/regional development, 5. the establishment of suitable policy mixes, and 6. the integration of monitoring and evaluation mechanisms. These steps are presented in Part III and further detailed and developed in Annex I. The guide also presents, in Annex II, an array of delivery instruments at the disposal of national and regional policy makers for the development of the strategy and also advice on horizontal approaches, such as sustainable growth, social innovation and skills development. The document contains examples of different experiences on the development of innovation strategies. Consistently, this guide is to be interpreted as the ‘trunk’ establishing the skeleton structure from which a number of ‘branches’ develop and grow. These branches are delivery instruments and horizontal approaches. These were identified in Annex II based on their relevance for Structural Funds co-financing, and in particular for the ERDF and the ESF. Finally, those who are interested in self-assessing their RIS3 process and strategy should be interested in Annex III, which offers a fiche with relevant questions. The elaboration of the guide has been channeled through the Smart Specialisation Platform (S3 Platform). This platform was created by the European Commission in 2011 to provide assistance to Member States and regions in developing and reviewing their national/regional RIS3 strategies

Corporate author(s):
European Commission,
Directorate-General for Regional and Urban Policy
Private author(s):
Dominique Foray,
John Goddard,
Xabier Goenaga Beldarrain seemore
Themes:
Industrial research and development,
Regional policy and regional economies
Target audience:
Specialised/Technical
Key words:
regional development,
innovation,
Community regional policy,
economic intelligence,
industrial policy,
research and development

PDF

Details Identifiers Catalogue number Price
Available languages: Select language:
  English 
Publication year: 2012 ISBN: 978-92-79-25094-1

DOI: 10.2776/65746

KN-32-12-216-EN-C Free

PAPER

Details Identifiers Catalogue number Price
Available languages: Select language:
  English 
Pages: 128 _

Weight: 478 g

Publication year: 2012

ISBN: 978-92-79-25094-1

DOI: 10.2776/65746

KN-32-12-216-EN-C Free

Power Batt

 

 

PowerBatt

Global presence and recognition

  • Presence on 4 continents and 28 countries
  • In co-operation with Pilsen Science and Technology Park (Czech Republic) and Slovak University of Technology in Bratislava
  • PowerBatt has been tested and is used by global companies across industries such as: TVH, Jungheinrich, Still, Yale, Continental, Ahold, Volvo, Toyota and others

PowerBatt products

  • Increase battery’s capacity up to 100% and more (up to manufacturing level)
  • Double the lifespan of a battery
  • Increase efficiency, serviceability and reliability of batteries
  • Decrease the consumption of energy and CO2 emissions – all this at a fraction of the price of a new battery!

PowerBatt brings to its clients significant savings up to 85% in comparison with purchasing of new battery!

PowerBatt represents preventive and sensitive solution for treatment of lead-acid batteries with the long-term effects.

Regular use of PowerBatt is currently the easiest and the most effective way of reducing the costs related to the battery management.
At the same time it has positive environmental effects as well.

 

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ConsultingCaseStudy

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HRMS—Analysis of Singapore and Malaysia Market

BUSINESS CHALLENGE

For a leading enterprise software and Enterprise Resource Planning (ERP) applications provider, MnM conducted an end-user analysis/survey and estimated the opportunity for the Human Resource Management Systems (HRMS) market across Singapore and Malaysia to help the client recognize the market potential for its offerings in these regions.

MnM APPROACH

1. Methodology Adopted by MnM:

  • Market data was collected from secondary and primary sources. MnM conducted 115+ primary interviews to understand the overall market trends, adoption scenarios, business models, need-gap analysis, use case scenarios, and influencing parameters, among others, for HRMS solutions.
  • Top HRMS solution vendors, end users, and resellers were interviewed to gather insights about adoption trends, market dynamics, and market potential.

2. Actual Solution Provided:

  • Analyzing HRMS solutions and services offered across various industry verticals.
  • Assessing the HRMS market by conducting in-depth end-user assessment, product benchmarking, competitive analysis, and market share analysis.
  • Tracking the innovative trends and development activities in HRMS solutions to forecast the market over the period of next 5 years.
  • Identifying the market opportunities for the client in the HRMS market segments.
  • Identifying the top global vendors across different verticals to determine their product portfolio, channel partners, business models, strategies, and recent developments in the HRMS market.

VALUE DELIVERED:

Through the market analysis project, MnM determined the attributes unique to the HRMS market and analyzed the acquired information to help the client make decisions for its HRMS solution. The research comprised a review of the industry, target market, customers, competition, sales/distribution channel, and projections for the HRMS business. The project illustrated the end-user needs and preferences, competitive landscape, and product framework and benchmarking for HRMS in Singapore and Malaysia. This project aimed to provide substantial material to enable the client to determine the go-to-market strategy and product development roadmap for its HRMS solution.

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  • HomeConsultingConsultingCaseStudy

    Product Evaluation and Benchmarking of Oxygen System

    BUSINESS CHALLENGE

    This assignment was conducted for a leading oxygen business company involving different aspects of commercial aircraft oxygen systems. The client’s objective was to understand the product market with detailed insights into competitors’ offerings, in terms of marketing and product positioning. The client also wanted to understand the market dynamics of the oxygen system market, globally. The project analyzed product ratings and offered comparison of different types of oxygen systems for new product development.

    MnM APPROACH

    Secondary rand their features. The research process was carried out to create tailored and holistic services, which included product esearch that involved scanning through company websites, annual reports, corporate presentation, and SEC filings, was conducted to understand the client product vis-à-vis competitor products mapping of passenger oxygen system and crew oxygen system, in order to suit the unique needs of clients in key areas. This was followed by detailed analysis of the gathered data to provide strengths and weaknesses of the product and user satisfaction ratings for individual features. MnM research team assessed the underlying competitiveness, industry structure, and product and customer profitability in a number of selected markets.

    VALUE DELIVERED

    • Impressed by MnM’s performance, the company requested the MnM team to help them with additional projects.
    • The company was able to formulate and implement a clear strategy for product development in both its existing and adjacent markets.
    • The client was able to gain insights that helped design new products catering to the requirements of major aircraft manufacturers globally.
    • The study also provided a highly granular understanding of complex oxygen system contracts based on different aircraft types.

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Product Evaluation, Benchmarking and End-user Analysis for a Recently Developed E-Clinical Suite

BUSINESS CHALLENGE

This assignment was for a newly developed E-Clinical Suite by a leading global healthcare IT company. The client needed to understand the product standing against top competitors such as Oracle and MediData to plan its marketing and product positioning. The client also wanted to understand the gaps in the product features from the end users of E-clinical solutions, globally. The project also demanded ratings and comparisons of the product for product enhancement.

MnM APPROACH

Secondary research, which involved scanning through company websites, annual reports, corporate presentation, and SEC filings, was conducted to understand the client’s product vis-à-vis competitor products and their features. These sources also helped to understand the geographic reach of the competitors.

Primary research involved identification of key industry experts with extensive usage and technical exposure to EDC and ePRO, sharing the product demo link for hands-on usage of the client’s product along with the questionnaire, and in-depth telephonic interviews to discuss the overall experience. This was followed by detailed analysis of the gathered data to provide strengths and weaknesses of the product and user satisfaction ratings for individual features. Competitor rating analysis was also established through the study.

VALUE DELIVERED

•MnM was able to provide its client with an in-depth understanding of the end-user segmentation, competitive landscape, and the perception of its product among clinical trial investigators, principal investigators, clinical data management experts, and clinical research associates, etc.
•Strategic recommendations were used by the client to formulate a product development and positioning strategy by incorporating new features which addressed the unmet needs of their customers.
•The client was able to penetrate about 10% of the end-user market in the U.S. within one year of product launch and later launched the product in Europe as well.

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